Social Science Insights


Humanising BIG DATA


In these austere times of increased datafication, automation, medicalisation, mass surveillance and globalisation, humanity has become a data commodity.

Datafakts' SOCIAL SCIENCE INSIGHTS is refocussing on data with the missing human element.

Our social scientists, scientists and data scientists are not just technical experts but are trained in all aspects of ethical research.

Datafication is a technological trend turning many aspects of our life into data which is subsequently transferred into information realised as a new form of value.

Automation is the technology by which a process or procedure is performed with minimal human assistance. Automation or automatic control is the use of various control systems for operating equipment such as machinery, processes in factories, boilers and heat treating ovens, switching on telephone networks, steering and stabilization of ships, aircraft and other applications and vehicles with minimal or reduced human intervention.

Medicalization (Amer.) or medicalisation  is the process by which human conditions and problems come to be defined and treated as medical conditions, and thus become the subject of medical study, diagnosis, prevention, or treatment.

Globalisation is the process by which businesses or other organizations develop international influence or start operating on an international scale.

Austerity is a set of political-economic policies that aim to reduce government budget deficits through spending cuts, tax increases, or a combination of both.

Mass surveillance is the intricate surveillance of an entire or a substantial fraction of a population in order to monitor that group of citizens.

Social Science Insights